Client: Office of Marketing and Communications
Audience: Enrolled Students
Team: Jocelyn (Designer); Senior Designer

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The Marketing Office wanted to gather feedback on existing materials, but reaching busy college students was a challenge. To make the outreach stand out, I collaborated with the senior designer to create Mr. Logo Brain, a bold, eye-catching character set against a high-contrast background with sharp angles for a punk-inspired edge.

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I helped design posters and a coordinated social media campaign to capture attention and encourage student engagement. The project combines playful, energetic visuals with strategic messaging to make the feedback process fun and approachable for students.