Client: Office of Marketing and Communications
Audience: Visitors and Potential Students
Team: Jocelyn (Designer)

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For this project, I designed an ad to promote Indiana University of Pennsylvania within the Indiana County Tourist Bureau guide, a resource highlighting attractions and experiences across Indiana County, Pennsylvania. Using the provided copy, I developed a concept based on IUP’s legacy.

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The focal point is the Bell Tower on Sutton Hall, the first building constructed at IUP in 1875. A soft grey gradient represents innovation, while the brand gradient is placed inside a circle to symbolize the future. These elements combine to form a horizon line that connects IUP’s history with its forward-thinking vision, creating a design that celebrates the university’s legacy while inspiring viewers to imagine its future.