The Athletics department at our university had no formal brand guidelines, and its assets were scattered across multiple departments and computers. The goal was to collect all of these materials into one centralized shared folder and develop a single, comprehensive brand guide specifically for Athletics. This guide was designed to provide Athletics leadership and student workers with a clear and easy-to-use resource to ensure consistent and proper use of the brand.

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In updating the brand guidelines, the focus was on creating a simplified and cohesive resource tailored to the needs of the Athletics department. This involved integrating new brand assets, clearly defining how to use them, and removing outdated elements that no longer aligned with the department’s current identity. The design emphasizes readability and clarity with a clean, modern layout, making it easy for everyone involved to understand and apply the guidelines consistently.