IUP Brand: Visual Guide
Indiana University of Pennsylvania, Office of Marketing and Communications

Client: Director of University Branding
Audience: University Faculty, Staff, and Student Organizations
Team: Jocelyn (Designer); Brand Managers

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The goal of this project was to update the university’s brand guidelines to create a simplified, cohesive resource that could be easily referenced across the entire institution. This update involved integrating new brand assets, clearly defining how to use them, and removing outdated elements that no longer aligned with the current identity.

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I focused on designing a clean and modern layout that prioritizes readability and clarity. This approach makes it easier for everyone, from marketing teams to faculty and student organizations, to understand and apply the guidelines consistently. The refreshed guidelines reflect the evolving brand and serve as a practical tool to maintain visual consistency and strengthen the university’s presence across all communications.