IUP Brand: Visual Guide
Marketing Office

The goal was to update the brand guidelines to create a simplified, cohesive resource that could be easily referenced across the entire university. This update involved integrating our new brand assets, clearly defining how to use them, and removing outdated elements that no longer align with our current identity. I focused on designing a clean and modern layout that prioritizes readability and clarity. This approach makes it easier for everyone, from marketing teams to faculty, to understand and apply the guidelines consistently. The refreshed guidelines reflect our evolving brand and serve as a practical tool to maintain visual consistency and strengthen the university’s presence across all communications.