Client: Undergraduate Admissions
Audience: Prospective Students
Team: Jocelyn (Designer); Writer; Multimedia Producer; Brand Manager

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The Undergraduate Yield Publication is a dynamic admissions piece created to increase yield rates among admitted students. Designed to capture the attention of high school juniors and seniors, the publication uses bold visuals, vibrant color, and energetic layouts to build excitement around the undergraduate experience.

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The publication highlights key aspects of campus life, including academics, student organizations, housing, and community. Authentic student photography and engaging storytelling help prospective students imagine themselves at the university. By pairing visually compelling design with clear, accessible content, the publication serves as both an informative guide and an inspiring introduction to campus life.