Jocelyn Randolph
Social Media Posts
Indiana University of Pennsylvania
Client: Office of Marketing and Communications
Audience: IUP’s Digital Community
Team: Jocelyn (Designer)
Social media is important for engaging our online audience because it provides a direct, consistent channel for outreach, communication, and engagement. It allows the university to share timely updates, build community, and maintain visibility in the spaces where students are already active. Overall, it helps strengthen connection, awareness, and trust in a way that is immediate, accessible, and ongoing.
Below are IUP rankings designed to highlight the university’s credibility and academic standing, helping prospective students and stakeholders better understand its value, reputation, and overall impact.
Below are social posts conceptualized by our student social media team. My role was to collaborate closely with students to refine and execute their ideas in a way that was both strategically effective and aligned with established brand standards. These concepts reimagine current social media trends through the lens of IUP’s identity, ensuring they feel authentic to the university’s spirit while also supporting stronger audience engagement and visibility across platforms.
