These ads were designed to be straightforward and impactful. In reviewing other higher education guides and booklets, my team and I noticed that many universities tend to pack in as much text and imagery as possible, often resulting in cluttered layouts that feel disjointed. We took a different approach. Instead of overloading the space, we focused on sharing only the most compelling information for our target audience.

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From a design perspective, the goal was to take a more traditional advertising approach, making it feel less like a brochure and more like an actual ad. I selected photos designed to immediately capture attention. One features a student with a big, genuine smile in front of a lush green background, which draws the eye while providing a clean space for text. The second image incorporates our brand gradient to create visual interest and ensure the typography remains clear and readable.