Client: Office of Marketing and Communications
Audience: Prospective Graduate and Transfer Students
Team: Jocelyn (Designer)

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These ads were designed to be straightforward and impactful. While reviewing other higher education guides, my team and I noticed that many universities overload layouts with text and imagery, resulting in cluttered and disjointed visuals. We took a different approach by highlighting only the most compelling information for our target audience.

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From a design perspective, I aimed to create a more traditional advertising feel rather than a brochure-like layout. I selected photography that immediately captures attention. One features a student with a big, genuine smile against a lush green background, creating a clean space for text, while the other incorporates our brand gradient to add visual interest and ensure clear, readable typography. These choices make the ads both engaging and easy to digest for prospective graduate and transfer students.