Client: Vice President for University Advancement
Audience: Donors and Prospective Donors
Team: Jocelyn (Designer); Writer

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The Impact 150 Case Statement was written and designed to showcase the tangible impact of donor contributions while inspiring new philanthropic support. Created for donors and prospective donors, the publication highlights how gifts advance IUP’s mission, vision, and strategic goals, while emphasizing a sophisticated and clean design that reflects the university’s values.

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I focused on balancing clarity with visual engagement, using thoughtful typography, structured hierarchy, and subtle design elements to guide readers through key stories of impact. By presenting measurable outcomes alongside compelling narratives, the piece celebrates the generosity of current supporters and encourages new donors to invest in the university’s ongoing success.