Digital Display Ads
Indiana University of Pennsylvania, Office of Marketing and Communications

Client: Office of Marketing and Communications, Undergraduate Campaign
Audience: Prospective Students
Team: Jocelyn (Designer); Brand Manager; Photographer

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The undergraduate digital display ads were strategically designed to reach prospective students across digital channels. Vibrant colors and bold shapes symbolize the diversity of student experiences, the excitement of starting college, and the energy of high school juniors and seniors preparing for their next chapter.

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I focused on creating visuals that are fresh, youthful, and attention-grabbing while maintaining cohesion across the campaign. These design elements work together to capture the spirit of the next generation and engage prospective undergraduate students exploring IUP online.