The objective was to enhance the sidewalk appeal of the Counseling Center, which offers a variety of mental health services and support to Indiana University of Pennsylvania students, including urgent crisis intervention and emergency consultations for students, faculty, staff, and family members.

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The Counseling Center sought a simple yet eye-catching design. Located on the same sidewalk as the Office of International Education, the goal was to create a cohesive visual identity that would be easily recognizable to those walking or driving past the offices.