adidas I ivy park
Craft a design campaign for the Adidas and Ivy Park collaboration, which successfully unites both brand identities. The goal is to combine the dynamic, street style of Adidas with the energy of Beyoncé's HBCU proud, Coachella performance.
These five designs were inspired by Beyoncé's lunar eclipse-themed musical performances and recent color schemes. I designed each piece to confidently and unapologetically take up space while exuding magical vibes. The simplicity of each composition is based off Adidas' recent brand trends.